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"Near me" voice searches can allow for real estate agents' presence to be known and felt. Focusing on local SEO is the number one way to do this. Local SEO is basically local search engine optimization. This is a way that real estate agents can enhance their visibility when someone in the area is searching for them on the web. This can also apply to voice search as well. The way people search is changing, but what remains constant is that real estate agents need to be optimized for the way people search.
What this blog will teach you:
- Crucial tactics to enhance local SEO
- Google My Business: why it's essential for real estate
- Making content that's not just engaging but also mobile-friendly
How to use social media: a few pointers
Boost Your Local SEO Game
The first step is to ensure that your local SEO is perfectly executed. You can do this by:
- Incorporating keywords that pinpoint your location in the content on your site.
- Ensuring your name, address, and phone number (NAP) are consistently displayed across all online platforms.
- Urging happy clients to share their positive experiences on local business listings.
Google My Business: Your Best Ally
Your GMB profile is important. Make sure you do these:
- Every section of your GMB profile should be completely filled out.
Your properties and team should be well-photographed and those photos should be of high quality.
Your profile should be updated frequently and with important content, like events that are happening soon and that you want to make your audience aware of.
Think Mobile and Rich Content
Your website has to be mobile-friendly; your content must be fine-tuned to cater to the questions that buyers are likely to ask. Try doing this:
- Make your website mobile-friendly.
Have freelance writers compose informal, conversational blog posts that answer common questions and problems related to property.
Incorporate rich, diverse multimedia content like virtual home tours into your site.
Leverage the Power of Social Media
Utilize social media as a foundational instrument for establishing local connections by:
- Consistently sharing insights about the local market.
- Participating in community events and showcasing that through posts and stories.
- Leveraging localized hashtags to amplify your presence.
You don't have to spend a lot to get to the top of 'near me' searches. Start implementing these strategies today, and you'll see your local presence take off. For advice tailored to your situation, consider booking a Prime AEO consultation.
Put voice search to work for your real estate business, and watch the profits pour in.