If you're depending on SEO tactics from 2015 that are no longer current, it's time to rethink your strategy. Search engines have progressed, and so must your strategy if you want to have any hope of remaining competitive and visible. A modern strategy means using approaches that make sense today.
What will you learn from this blog:
- The evolution of SEO from 2015
- Modern methods for improving visibility
- Outdated practices you should not follow
Tips that you can implement right now to enhance your strategy
The Magic of Keyword Intent
In 2015, there was no need to go beyond the keyword level; exact-match keywords were sufficient. Today, you have to understand not just the keyword but the fundamental intent behind it. It’s not enough to focus solely on what people type; you also need to know why they are searching for it in the first place. Are they at the end of the funnel and ready to buy? Are they looking for some in-depth knowledge that only you can provide? Or are they in the comparison stage, and if you give them the right content, they’ll choose you? Your content needs to target all three of these basic levels if you want to keep your brand in the mix.
Mobile Friendliness: A Non-Negotiable
Recall when having a mobile-compatible site was optional? Now it is absolutely necessary. The majority of searches now originate from mobile devices, and a site that isn't mobile-friendly can lose a lot of traffic. You might take a look at this site's design. It's responsive, which means it adapts to any screen size and allows for a nearly seamless user experience across any platform.
Content Quality: More Than Just Words
In 2015, a common strategy was to produce large amounts of content. Now, it's about the quality of what you put out. Valuable, engaging, and relevant information is what people want. Your content should be like a conversation in which you share insightful ideas and connect with your audience.
The Rise of Voice Search
Back then, voice search did not exist, yet now it is an important part of searching. An increasing number of people are addressing their devices as they ask questions. Their speech is changing the very structure of queries. To us, that means it's essential to highlight natural language processing, and in turn, that means it's equally essential to use not just questions but also things like conversational phrases in our content.
In the rapid-fire universe of SEO, not moving forward is not an option. Evolving your tactics means not just living but thriving. Stay on top by adopting contemporary methods, and let Prime AEO steer you through the changing seas. Contact us to bring your SEO strategy back to life!